How about saving over 40% on printing ink by changing your font?

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An Exciting Idea

Printer ink is one of the most expensive liquids on earth. That’s why we developed an idea to help users save printer ink. After several creative dialogues and research, we decided to compare several fonts. Is it really possible to noticeably save printer ink just by changing your font?

An Algorithm Paired with Technical Challenges

In order to compare fonts, we had to overcome some technical hurdles. Because no one had undertaken such an analysis before, we had to consider several variables in our calculation. For example, we converted text pixels into points, counted pixel per letter, counted letter frequency, assessed relevant pixel count per document, and several other variables.

When Vision



Complex Themes. Creative Solutions.

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